Website with an online store and membership system

A complete website for a client who sells digital products and offers paid content available to members. The goal was to host a large number of videos that aren’t publicly available and to lay out a clear path from ad to purchase.

What was built

• WordPress site with embedded videos.
• Online store with a cart and checkout.
• Membership system — user accounts and content available only to members.
• Contact form connected to the owner’s email.
• Separate landing page for Google Ads, presenting a specific product.
• Google Ads targeted at the desired audience at a specific time of year.
• Responsive design adapted to mobile, tablet, and desktop.
• GDPR compliance with a cookie notice.

How it works

Google Ads

The ads appear when a user searches for terms close to the client’s product. By carefully choosing keywords, the ad is shown to people who are more likely to need the product. Later analysis of the Google Ads campaign data removes keywords that don’t bring clicks, while the ads are steered toward terms with a higher click-through rate (CTR).

Landing page

When a user clicks the ad, they’re shown a landing page designed to hold all the key information they need before buying — what, how, why, and how much. A clear product presentation increases the likelihood of a purchase. After the section explaining what the product is, who built it, who it’s useful for, and what its purpose is, come frequently asked questions and a product card that leads directly to checkout.

Store

The store is organized so the user gets from the landing page to payment in as few clicks as possible, without unnecessary buttons, options, or confusing questions. It uses the WooCommerce plugin with secure payments through Stripe. On purchase, the user receives a thank-you email, brief instructions for using the site, and a receipt.

My account

The user creates an account on the home page or during purchase, and all purchased products are tied to it. With a click on “My account,” they can see everything they’ve bought and their active subscriptions, save a payment method, and review all their account details.

Products

The client’s Vimeo videos are embedded into separate pages organized by topic. Paid materials are available only to users who have purchased the corresponding product. Producing the site’s materials involved uploading the videos and writing in LaTeX.

Technologies

Built on WordPress with WooCommerce for the store, Stripe for secure payments, and Google Ads for advertising. Content is unlocked per purchased product using WooCommerce Memberships.

Results

Backed by a steady social-media presence, an 8% click-through rate on Google Ads, and quality products on a clean, well-structured site, the client reached 300 registered users in just a few months and gathered dozens of positive reviews — and is ready to expand its product and customer base with INVERZ’s ongoing support.

What the site looks like

At the link below you can see the landing page for one of the products on zadatak.hr: landing page